What I do:
I’m a content marketer and social media manager for lifestyle brands. I offer content creation, social media strategy and execution, and influencer marketing services designed to help lifestyle brands grow their online audience, increase website traffic, boost brand awareness and turn fans into loyal customers.
In a nutshell, I’ll help you turn followers into super-fans and customers into brand evangelists.
What sets me apart from other lifestyle marketers is my unique experience as an editor.
- I have more than eight years of experience creating content for major lifestyle magazines and brands. I’ve worked with Joss & Main, Amazon, Modern Luxury Media, Conde Nast, Martha Stewart Living, Decorist, 1st Dibs, The Pillow Collection, Freshome, Refinery 29 and more. My editorial experience means that I put quality first. I know what it takes to develop an audience, and as a by-product, how to create engaging, sharable, SEO-optimized content.
- I’m a trained journalist. I have a degree in journalism from Northeastern University, and have worked full-time as an editor at New England Home and Michigan Avenue magazines, and as a writer for the publications listed above. Your blog and social media accounts will read and look like something from one of these magazines, not something from a content mill.
- I’ll approach your social channels with the well-honed eye of an editor. My work at lifestyle magazines has always involved producing and styling photo shoots, approving layouts, and spotting industry trends, something that I apply to my work in social media. I view Instagram feeds as a visual portfolio of your brand and will make sure your account tells your brand story, I’ll create custom Pinterest graphics that reflect your brand aesthetic, and I’ll develop Houzz Idea-Books that rival the trend pages of a magazine.
- I’m a blogger and social media influencer. I started my blog Lux & Concord in 2012, and have worked with more than 30 brands on influencer programs and sponsored content since then. It’s given me insight into how world-class brands like Starbucks, AT&T and Pottery Barn structure their programs, as well as what goes into creating a campaign that is attractive to influencers, authentic to their followers, and effective to brands. My own social media channels have a combined 18,000 followers, and the Lux & Concord Pinterest page currently gets more than 200,000 views per month.
I’m based in Chicago, but work with clients from around the country. To talk more about creating a custom content, social or influencer program for your brand, get in touch with me below.